3 Essentials for Expanding Your Online User Base This Year

By

If expanding your user base is key to achieving your organization’s goals this year, you may be preparing to implement a new user acquisition strategy. There are many ways to incorporate new techniques into your current processes, and your plan may ultimately be as unique as your business itself.


Regardless of your organization’s size or industry, there are a few methods that everyone can depend on for tangible results. Whether you’re focused on growing the user base for your app or your site—or both—it’s best to start with a tried-and-true game plan rather than trying your hand at the uncertainty of trial and error.

Remember, you don’t want to get stuck with tunnel vision. As you develop your user acquisition strategy, be sure to factor in robust new account fraud detection tools. Start planning with this list of three surefire means of expanding your user base without inviting attacks from bad actors.

 Pursue App Store Optimization

If you want people to find, download, and regularly use your app, ASO is a must. Start by optimizing all elements of your app store description. The keywords, name, and subtitle you choose all impact how users discover your app and whether they choose to download it.

It’s vital to choose the correct category for your app as well and update it as necessary. Uploading a video to the app store can also help you rank higher. When selecting keywords, check the reviews you can find on competing apps—it can be valuable for finding new keyword variations.

 Solicit Reviews From Existing Users

You feel confident investing time and resources into promoting your app or website because you know users will benefit from your services. PPC marketing is popular for good reason, but some of your most effective promotion comes in the form of reviews from your existing users.

There are different strategies for asking your users to write reviews, and the best method can depend on each individual. The last thing you want to do is burden them with an unnecessary pop-up. But with a well-timed request, you’ll benefit from a collection of positive reviews written by users who genuinely value your services.

 Invest in New Account Fraud Detection

In a perfect world, you could promote your app and enjoy an influx of new users without worrying about potential pitfalls. Unfortunately, our world is full of digital threats, where a well-coordinated fraud ring attack can seriously impact even the largest business.

You don’t want to get stuck trying to put the pieces back together. Any way you slice it, it pays to invest in robust fraud detection tools. But not all fraud detection software is created equally.

To defend your organization against ever-evolving threats, you need cutting-edge technology. The leading fraud detection tools use the power of behavioral intelligence. These tools don’t rely on questionable PII when authenticating new users. Instead, they passively read your users’ digital body language as they interact with your forms. That means you get early warnings of risky behavior associated with fraud to stop threats before they happen.

By catching fraudsters at the point of attack, you can secure growth for your organization and expand your user base with confidence.

 About NeuroID

 Expanding your user base in the face of online threats can be intimidating. Still, you can’t afford to be deterred by bad actors. NeuroID offers groundbreaking technology and innovative tools to help you get the job done. With NeuroID, you can secure growth in the digital space without falling victim to fraudsters. Using the power of behavioral analytics, NeuroID reads a user’s digital body language as they interact with forms on your site to spot signs of fraud. ID Crowd Alert™ from NeuroID allows you to monitor digital identity at scale. It visualizes crowd-level behavior and provides alerts about fraud ring activity, bot attacks, and more. NeuroID also offers their ID Orchestrator™ tool for rapid, accurate identity orchestration. With NeuroID, you can navigate the digital identity crisis and stop would-be fraudsters at the point of attack.

 Add new users confidently with superior fraud detection from NeuroID at https://www.neuro-id.com/

Comments

Post a Comment

Popular posts from this blog

3 Predictions About the Future of Digital Identity

By
Image
The staggering pace of digital innovation requires enterprises and consumers alike to adapt in order to thrive in the modern marketplace. However, in much the same way you would secure growth for your company with the most effective new account fraud prevention and detection strategy, it’s best to take a proactive approach, rather than being reactive to technological evolution. Whether you’re a single parent, sole proprietor, or Fortune 1000 COO, it pays to keep up with the latest developments in digital identity. It’s not just about e-commerce—digital identity is on track to become a cornerstone of our increasingly global society. How quickly that happens is up for debate, but there are a few clear trends that can help inspired businesses and individuals alike keep up with this unprecedented advancement. Here are three evidence-based predictions about how digital identity will grow and change in the near future and how these transformations could impact your daily life. Digital Wa
Read more

3 Reasons Digital Fraudsters Might Target Your Organization

By
Image
If your organization is working to expand its digital user base, exposure is a great strategy. But the wrong kind of exposure can make your business the perfect target for fraud rings, bot attacks , and other online threats. If you want to guard against these threats, you want to ensure your business doesn’t look like an appealing target. The world of online fraud detection has changed significantly in recent years. If you aren’t an expert, you might feel intimidated by this fast-paced, high-stakes game of cat-and-mouse. But with the right tools, you can secure growth for your company and keep the bad guys at bay—even if you don’t have a degree in computer science. As important as knowing how to detect fraud is, it’s also vital to know what not to do along the way. Here are three signs that digital fraudsters might target your business. You Use PII for ID Verification When it comes to authenticating new users, you simply can’t trust that people are always who they claim to be. You
Read more

The 3 Fundamentals of Modern Fraud Detection

By
Image
Digital fraudsters are more motivated and better equipped than ever, which means organizations like yours must work harder to stay ahead of their tactics. Avoiding the dangers of account opening fraud requires modern fraud detection that allows you to catch the bad guys at the point of attack. Although robust fraud detection tools are widely available and cutting-edge software proves extremely effective against fraud attempts, many businesses still fall victim to fraud rings, bot attacks, and other online hazards. Even if you think you’re protected, it pays to inspect and understand your system capabilities on a deeper level. To secure growth for your organization and keep bad actors at bay, it’s important to know how your fraud detection tools work. With that in mind, check out these three fundamentals of modern fraud detection. Tools That Go Beyond PII Achieving your goals in the digital space means expanding your user base, but you can’t afford to simply let fraudsters stroll t
Read more