Why You Should Invest in Protecting Your Business From Bot Attacks

Your business operates online, and its connection to the web is essential. It’s how you connect with customers, especially new customers. It’s how people find you. However, that connection to the web creates a vulnerability. Today, there are more cyber-attacks than ever before. Fraud ring attacks are increasingly common, and online fraud is a massive industry in its own right.

If your business operates on the web, there’s a very good chance fraudsters will target you at some point, if they haven’t already. They target everyone as they look for vulnerabilities. One tool they use is the bot attack or the Distributed Denial-of-Service (DDoS) attack. Bot attacks can do serious damage to a business, and when you’re not ready or protected, the cost can be massive for your company. What can you do to protect yourself from rings and bot attacks? Here are a few tips.

What Are Fraud and Bot Attacks?

Many fraudsters use bot attacks, particularly DDoS attacks, to take down web pages or entire websites. Attackers may flood your site with fake traffic so no one else can access the site. Fraud rings can attack specific websites, servers, and even web-connected devices. Some fraud rings have bots that break past your site’s digital identity verification tools. So, not only are DDoS attacks becoming more and more common but new account fraud is too.

When it comes down to it, fraud rings and bad actors simply want to harm your business. They may want to steal data (like customer or financial data) or they may want to extort money directly from your company. They may hold a website hostage or try to scam your employees until they get what they want. It’s a stressful situation, but there are strategies and tools you can use to better prepare for these types of situations.

What Does Fraud and Bot Attack Protection Look Like?

For some businesses, protection can come down to user identity verification. This included filtering out the “bad guys” and bots from genuine customers or potential customers who want to apply for your services. Partnering with service providers that use behavioral data for early identity orchestration can keep your business ahead of the curve. Behavioral data is any and all data collected when users and applicants input data in online forms. This includes data created by those with genuine intent (real customers) and those who intend fraud.

When this data is applied to your identity verification tools, you can take the upper hand. Whether you’re in fintech, banking, lending, insurance, or other high-risk industries, you can break through the noise (and nonsense). You not only protect your business from potential sources of fraud, but you can also see the positive results in your bottom line.

Why Should You Make the Investment?

Simply put, prevention is the best medicine, and proactive protection is the best solution for avoiding cyber attacks. When you have tools in place across the board, from traditional cybersecurity tools to innovative identity verification tools, you’re well-positioned for everything the future holds. The world of fraud is constantly evolving, and you can evolve right along with it. But you have to have those tools in place. When you make these investments, you save yourself time and money later on.

When fraudsters make their move, they can bring your business to a halt, cutting you off from revenue and costing you large sums of money as you try to get things back on track. The bottom line is, the more you can do to protect your business, the better!

About NeuroID

NeuroID wants to help guide the secure growth of your company. It aims to solve the Digital Identity Crisis by evolving how businesses detect and monitor digital fraud. The company's flagship behavioral detection products offer you a new level of visibility into the identity and intent of customers, bots, fraud rings, and prospects. Securing growth means securing the future, and NeuroID recognizes that every opportunity for digital growth starts with human interaction. Their advanced technology leverages nearly a decade of scientific research and real-time behavioral metrics to translate digital body language into actionable intelligence that tell you if an applicant or customer is risky or safe. Are your website’s visitors who they say they are? NeuroID can help you determine the answer to this all-important question.

Learn more about keeping your business secure from potential fraud at https://www.neuro-id.com/