Fraudsters’ Achilles Heel: Digital Body Language

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Fraudsters and bad actors find success in their shameless digital endeavors by, first and foremost, lying about who they are. Many of them have developed quite a talent for passing themselves off as innocent users, slipping past outdated identity verification systems to deceive unsuspecting organizations operating online. Although bad actors employ various strategies to fool fraud detection tools, they can’t fake digital body language. That’s why innovative fraud detection systems use groundbreaking technology known as behavioral analytics. What is digital body language, and how can it help your organization fend off fraudsters? With these tips, you can learn the essentials of modern fraud detection and how these new tools can help your organization push forward to secure growth. 

Why is Digital Identity Verification Crucial?

When it comes to digital fraud detection, your vertical doesn’t matter. Insuretechs, financial institutions, and all kinds of organizations that offer online services to account holders need to verify a user’s identity before granting access to their services. Inherently, this carries a certain degree of risk. You wouldn’t grant access to just anyone, and you want to know your customers are who they say they are. Of course, various hazards are part and parcel of operating in the online marketplace. Individual fraudsters are problematic enough, but the potential for fraud ring and bot attacks are sure to give any company pause. To protect your organization, you must verify that only genuine, well-intentioned users gain access to your online services.

How Do Fraudsters Defeat PII-Based Identity Verification Systems?

Historically, digital identity verification systems rely on personally identifiable information to discern whether an application has been submitted by a real person or a fraudster with nefarious intent. However, with massive troves of stolen and otherwise compromised PII available for purchase on the darknet, fraudsters have all the tools they need to dupe PII-based verification systems to perpetrate new account opening fraud. Whether they’re using a complete, stolen profile, or using bits and pieces of PII from different compromised profiles to forge synthetic identities, bad actors are well-versed in getting around identity verification systems that simply analyze PII.

What Is Digital Body Language?

Lying is what fraudsters do. The better they are at lying, the more difficult they are to catch. So, what’s the best way to keep them from taking advantage of you? Eliminating their opportunity to lie to you in the first place. Digital body language is the behavior exhibited by a given user as they interact with a form on your website. If they’re hesitating over a question that a genuine person would easily answer, or if they retype three different social security numbers before settling on their final answer, that risky behavior is a likely sign of a fraud attempt. Fraudsters might be able to fool you if you only look at the information they submit—who they say they are—but they can’t hide their keystrokes, taps, and swipes as they enter stolen PII.

How Do Behavioral Analytics Tools Offer Superior Fraud Detection?

Modern fraud detection tools use the power of behavioral analytics to catch fraudsters before they can even finish an application. Essentially, behavioral analytics tools look over the shoulder of site users as they interact with forms on your website to identify and flag risky behavior. If a user seems to be taking a long time to recall their first name, for instance, behavioral analytics tools recognize that the user has low familiarity with their PII and refer them to your step-up verification systems. Instead of giving fraudsters a chance to cheat your test by supplying stolen PII, behavioral analytics tools observe digital body language for enhanced fraud detection.

About NeuroID

It’s a simple fact of doing business online: Bad actors are always sizing up digital defenses and devising new strategies for taking advantage of vulnerable organizations. Fraudsters develop increasingly sophisticated methods of posing as genuine customers to slip past old PII-based detection systems and target your company. But with the power of behavioral analytics tools from NeuroID, you can seize the initiative and detect fraud indicators before criminals have a chance to cheat you. The groundbreaking technology in their ID Crowd Alert™ and ID Orchestrator™ tools analyzes digital body language and pre-submit data to spot risky activity in real time. With the ability to detect fraud rapidly, your step-up verification systems can intervene and effectively protect your organization.

Enhance your organization’s fraud detection with NeuroID at https://www.neuro-id.com/

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